Alexander Girard Monogram & Business Card
A monogram and business card for the great American multimedia designer and architect Alexander Girard. It pays homage to Girard's accomplished and influential work. In particular, it draws inspiration from his La Fonda del Sol branding and design, as well as his characteristic use of vivid color palettes and folk-inspired imperfect geometric shapes. The monogram design and the shape of the card serves as a nod to the many unique sun faces he created for La Fonda del Sol.
I was challenged by this project because Girard is such accomplished graphic designer, and I needed to stay very true to his visual language and work. I was challenged by the idea of inserting my own visual voice, and if I even should as I would normally in a project.